The Best Canadian Social Network Community
Social Networks & Blogs More Popular than Email!
More than two-thirds (67%) of the global* online population visits social networks and blogs, and participation in these “member communities” is now the fourth most popular online category - behind search, portals, and PC software, but ahead of personal email use, according to research from Nielsen Online.
About the research: The report provides insights into the changing size and audience composition of the global social networking audience and the increasing share of Internet time for which it accounts. The report also analyzes how the major players are faring and what advertisers and publishers can do to take advantage of the social network phenomenon.
According to the Nielsen report, Facebook - the world’s most popular social network - is visited monthly by three in every 10 people online across the nine markets in which Nielsen tracks social networking use. Orkut in Brazil has the largest domestic online reach (70%) of any social network in these markets.
Other research findings :
■One in every 11 minutes online globally is accounted for by social network and blogging sites.
■The social network and blogging audience is becoming more diverse in terms of age: the biggest increase in visitors during 2008 to “member community” Web sites globally came from the 35-49 year old age group (+11.3 million).
■Mobile is playing an increasingly important role in social networking. UK mobile Web users have the greatest propensity to visit a social network through their handset, with 23% (2 million people) doing so, compared with 19% in the US (10.6 million people). These numbers are an increase over last year - up 249% in the UK and 156% in the US
“Social networking isn’t just growing rapidly, it’s evolving - both in terms of a broader audience and compelling new functionality,” said Alex Burmaster, author of the study and communications director at Nielsen Online. “We felt compelled to analyze the state of the social networking market globally and consider what implications this has for our publisher and advertiser clients.”
About the research: The report provides insights into the changing size and audience composition of the global social networking audience and the increasing share of Internet time for which it accounts. The report also analyzes how the major players are faring and what advertisers and publishers can do to take advantage of the social network phenomenon.
About the research: The report provides insights into the changing size and audience composition of the global social networking audience and the increasing share of Internet time for which it accounts. The report also analyzes how the major players are faring and what advertisers and publishers can do to take advantage of the social network phenomenon.
According to the Nielsen report, Facebook - the world’s most popular social network - is visited monthly by three in every 10 people online across the nine markets in which Nielsen tracks social networking use. Orkut in Brazil has the largest domestic online reach (70%) of any social network in these markets.
Other research findings :
■One in every 11 minutes online globally is accounted for by social network and blogging sites.
■The social network and blogging audience is becoming more diverse in terms of age: the biggest increase in visitors during 2008 to “member community” Web sites globally came from the 35-49 year old age group (+11.3 million).
■Mobile is playing an increasingly important role in social networking. UK mobile Web users have the greatest propensity to visit a social network through their handset, with 23% (2 million people) doing so, compared with 19% in the US (10.6 million people). These numbers are an increase over last year - up 249% in the UK and 156% in the US
“Social networking isn’t just growing rapidly, it’s evolving - both in terms of a broader audience and compelling new functionality,” said Alex Burmaster, author of the study and communications director at Nielsen Online. “We felt compelled to analyze the state of the social networking market globally and consider what implications this has for our publisher and advertiser clients.”
About the research: The report provides insights into the changing size and audience composition of the global social networking audience and the increasing share of Internet time for which it accounts. The report also analyzes how the major players are faring and what advertisers and publishers can do to take advantage of the social network phenomenon.
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